campaign objective build brand awareness and position Mondial Tiles as a source for high-quality, design-forward tile products by showcasing how contemporary interiors can incorporate timeless craftsmanship.
target audience
homeowners interested in remodeling and interior design
homebuyers looking to upgrade their spaces
interior designers and architects
contractors and remodeling professionals
consumers interested in luxury and contemporary home interiors
core content message
modern design doesn't have to mean sacrificing timeless craftsmanship.
the original ad communicates this beautifully through the contrast between the modern bathroom and the phrase "...meets old world craftsmanship."
content pillars
1. design inspiration
use beautiful interior imagery to show how Mondial Tiles can transform a space.
content ideas:
modern bathroom design ideas
tile combinations for contemporary spaces
before & after transformations
formats: carousels, reels, static graphics
2. product spotlight move beyond the inspirational image and educate the audience about the products.
content ideas:
tile of the Week
close-up/detail photography
different tile patterns and textures
CTA: explore the collection
3. old world craftsmanship This is the strongest differentiating message from the original ad. Instead of simply saying "quality," tell the story behind craftsmanship.
content ideas:
craftsmanship-focused photography
detail shots of tile textures
"behind the Design"
this gives the brand a story, rather than making the feed feel like a catalog.
